PROBITAS PRESS The best in biography



“These stories tickled my funny bone and warmed my heart.  They also shook up a few treasured assumptions about the importance of keeping kids safe.”

—Pulitzer prize-winner Laurel Thatcher Ulrich


"...Peterson takes us back in time when winters truly were colder, and snows deeper. His reminiscences from Bear Lake Valley in the 1940s and 1950s reveal a rural Mormon American West––now lost––where boys sang Ave Maria in the Christmas Cantata, and cowboys could be Democrats."

 —Professor Jared Farmer, University of Pennsylvania


“Evoking Ray Bradbury’s nostalgic Dandelion Wine, except Peterson’s tales are all true and his obsession is with baseballs, not sneakers...”

--Valerie Milano, Hollywood Times




"Jim played a vital role in facilitating modern health care."

—Dr. Homer Warner, founder, field of Medical Informatics


"This is a fascinating biography that captures Jim Sorenson as I knew him––a mercurial genius who changed our world in important ways."

—U.S. Senator Orrin Hatch


"Jim had the greatest mind I've ever been around in terms of ideas. He would bury us with ideas. His mind just raced."

—James Larson, longtime COO, Sorenson Development Inc.


"Jim defied all odds, including poverty, dyslexia, and the expectations of others, to become one of the world's greatest inventors of medical devices."

—Miles White, CEO, Abbott Laboratories


"His is an absolutely magical story and is an absolute example for all of us."

—William H. Nelson, former president/CEO of Intermountain Health Care




“A great read from start to intriguing finish. Baruch’s roller coaster ride through broadcasting and cable is an insider’s account of what makes television tick. An inspiring memoir.”

—Larry King, ​CNN Talk Show Host




“Ralph’s fascinating tales from the financial and communications world and his personal story are the stuff of which movie thrillers are made. The Baruch story serves to remind us of how many of our leaders in so many fields are refugees from native lands plagued by tyranny... Baruch takes us inside the executive suites to show with utmost candor the tangle of personal relationships which affect corporate life.”

—Walter Cronkite, Former CBS Anchor



“A Great American Story...from immigrant to one of the most successful corporate leaders of our time. Baruch has earned an important place in the history of American telecommunications.”

—Brian Lamb, C-Span Founder and CEO



"Ralph is a leader of leaders, a giant in our industry. He played a major role in the spin off of Viacom from CBS, and saw his legacy come full term as Viacom bought CBS."

—Sumner Redstone, ​Executive chairman of the board, Viacom



"How wonderful it is to finally read Ralph Baruch's full account of his escape from Germany, the early CBS years, and the founding of Viacom...A true television legend upon whose shoulders the current industry stands."

—Paula Kerger, President and CEO, PBS



“He built the foundation for the entire cable industry...This anecdotal history of times past often sounds like times present. This is chock full of lessons for our industry today. For those of us who think of ourselves as pioneers, we have a lot to learn from Ralph Baruch.”

—Geraldine Laybourne, Chairman and CEO, Oxygen Media, Inc.



"...The story of [Baruch's] rise to fame and fortune in the entertainment industry is one that readers will be absorbed by."

—George Cohen, American Library Association's Booklist



"I absolutely love this book."

—​Jacqueline Cutler, Tribune Media Services



"The book is graceful, classy, cultured and generous. Like the man himself. Although loaded with corporate intrigue from the glory days of CBS and the founding of Viacom, the reader soon discovers that Ralph Baruch’s life is even more interesting than his career. And the achingly personal Epilogue alone is worth the price of admission. His life instructs everyone who speaks into a microphone or appears in front of a television. We are all his students."


Bill Paley would have loved this book..."

—​William O’Shaughnessy President, Whitney Radio, Editorial Director, WVOX and WVIP New York




In 1933, when Baruch was nine years old, his family fled to Paris from Frankfurt, escaping growing Nazi restrictions, and in December 1940 they came to the U.S. In his fascinating memoir, Baruch tells how the family began a new life in New York City and how he got his first job in Brooklyn in a footwear factory. He describes early television and his career with DuMont, CBS, and Viacom, the growth of cable TV, the death of his first wife, and the marriage to his second wife. There is name-dropping on just about every page, but Baruch has known just about anyone of any importance. The story of his rise to fame and fortune in the entertainment industry is one that readers will be absorbed by.


George Cohen

​Copyright © American Library Association. All rights reserved

(Reprinted from the Spring 2006 issue of On the Air magazine, courtesy of the Broadcasters’ Foundation)

2601 Cummings, Los Angeles, CA 90027

800-616-8081 (office)

323-953-9850 (fax)